Hurricane season is long, and while we have officially been in season for a while, the most destructive hurricanes have almost always occurred in August and September. We are now halfway through August, so even if there’s no storms forming out at sea now, don’t become too comfortable. Hurricane escape plans, especially for the Florida […]
If you own a hotel or bed & breakfast in the Florida Keys, you might have noticed that Millennial travelers are different from guests in past decades. We know that Millennials prefer micro-cations to vacations and we’ve already discussed that trend. Even the way to best appeal to a Millennial ordering room service is untraditional. […]
For decades, no business owner thought twice about hiring whatever celebrity they could afford to star in commercials to influence consumers. Right? These days, things are so different. Now, so much of marketing is done on social media. In order to fully market your Florida Keys business to Millennials, you’ll need to be seen on […]
Most Millennials no longer take vacations, at least not the types of vacations that hardworking people have taken for decades. For Millennials, micro-cations are the new vacation. Millennials love taking micro-cations to the Florida Keys and business owners in the Florida Keys can take note of this growing trend. Millennials tend to adore traveling to […]
Millennials don’t like normal advertising techniques. They are more likely to support your business based on shared values than a clever ad gimmick. They want authenticity. What they want matters too because they are now the largest group of consumers that you will find. Is your Florida Keys business competitive in this vastly different market? […]
We recently posted a blog post about how to spot flamingos in the Florida Keys. Did you know that flamingos aren’t the only bubble-gum colored bird that your customers can spot in the Keys? If you planning to open a business in the Florida Keys or if you are planning to buy an existing business […]
Do you own a business in the Florida Keys? Depending on the kind of business, you might be able to do contract work for the state. In order to do business with the State of Florida, you will have to create a vendor account. You can create a vendor account using the MFMP Vendor Information […]
Florida allows woman-owned enterprises, veteran-owned enterprises, and minority-owned enterprises to apply for a Certified Business Enterprise Status. This is also known as a “CBE.” It affords these groups significant advantages in business. Not only does it give you a competitive edge while bidding on jobs within the state, it also helps your business get noticed […]
One of the most common reasons a business owner sells their business is after a business owner runs out of the energy needed to keep running the business. This is so common. They might run out of energy from becoming ill or just getting older. This is not the best time to sell the business, […]
Do you own a vacation rental in the Florida Keys? You may have been at this for decades, but vacation renters have changed. Millennials look for different amenities in vacation rentals than their predecessors. Given that Millennials are the largest generation of consumers now, you might want to evaluate whether your vacation rental is ideal […]
305-296-1400 Office
305-304-0084 Direct
410 Caroline St.
Key West, FL 33040
98880 Overseas Hwy.
Key Largo, FL 33037
