Millennials don’t like normal advertising techniques. They are more likely to support your business based on shared values than a clever ad gimmick. They want authenticity. What they want matters too because they are now the largest group of consumers that you will find. Is your Florida Keys business competitive in this vastly different market?

Keep Your Content Brief

There is no magic word count that appeals to millennial consumers, but they have a ton of information flying at them all day long, so if you want them to notice your advertising content, you will need to keep it brief. Get to the point quickly, because they are inundated with content all day long. They live active, on the go lifestyles. You might only have one traffic light length of time to sell them on your product before the online content is swiped away from their screen forever.

Photos & Memes Are Preferred

If you can put together a quick graphic saying the same information you can say in 150 words of ad content, you’ll be better off. This generation loves memes too, so be clever. If you’re going to parody a trending meme to fit your business, make sure it’s still actually trending. There’s nothing a millennial will find lamer than you using a meme that was popular on Reddit two months ago.

Break Up Large Content

You’re not writing a college final essay, so you don’t have to reach a hefty word count. In fact, no one will be more impressed with word count. Brevity is preferable. If you have a lot of info to pass along in your advertisement, organize it well and use headers, bullets, and lists. If you’ve covered the content elsewhere, provide links instead of saying it all over again.
 

101600 Overseas Highway $20,000,000

101600 Overseas Highway KEY LARGO, Florida

3 Beds 3 Baths 3,717 SqFt

139 Seaside Avenue $10,500,000

139 Seaside Avenue KEY LARGO, Florida

5 Beds 7 Baths 6,740 SqFt

517 Duval & 518 Bahama Street $7,500,000

517 Duval & 518 Bahama Street KEY WEST, Florida

4 Baths 7,854 SqFt

3428 Roosevelt Boulevard N 1,2,3,4,5,6 $5,995,000

3428 Roosevelt Boulevard N 1,2,3,4,5,6 KEY WEST, Florida

7 Baths 8,046 SqFt

112 Bounty Lane N $5,990,000

112 Bounty Lane N KEY LARGO, Florida

5 Beds 5 Baths 4,822 SqFt 0.180 Acres

3574 Overseas Highway 1-7 $4,800,000

3574 Overseas Highway 1-7 MARATHON, Florida

5 Beds 4 Baths 7,706 SqFt

100099 Overseas Highway $4,749,000

100099 Overseas Highway KEY LARGO, Florida

2 Baths 4,680 SqFt

30770 Overseas Highway $3,995,000

30770 Overseas Highway Big Pine, Florida

12,560 SqFt

919 - 921 Duval Street $3,750,000

919 - 921 Duval Street KEY WEST, Florida

9 Beds 6 Baths 4,173 SqFt

10 Ocean Drive E $3,699,000

10 Ocean Drive E MARATHON, Florida

5 Beds 3 Baths 2,832 SqFt 0.290 Acres

96180 Overseas Highway $3,600,000

96180 Overseas Highway KEY LARGO, Florida

3 Beds 3 Baths 1,445 SqFt 0.960 Acres

770 107th Street Ocean $3,500,000

770 107th Street Ocean MARATHON, Florida

33,977 SqFt

770 107Th St Ocean $3,500,000

770 107Th St Ocean MARATHON, Florida

101350 Overseas Highway $3,250,000

101350 Overseas Highway KEY LARGO, Florida

2 Baths 6,674 SqFt

155 Atlantic Circle Drive $3,100,000

155 Atlantic Circle Drive KEY LARGO, Florida

3 Beds 2 Baths 2,694 SqFt

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