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Commercial Real Estate in Key West & the Florida Keys by RE/MAXCommercial Real Estate in Key West & the Florida Keys by RE/MAX

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How To Write Ad Content To Attract Millennials To Your Florida Keys Business

Millennials don’t like normal advertising techniques. They are more likely to support your business based on shared values than a clever ad gimmick. They want authenticity. What they want matters too because they are now the largest group of consumers that you will find. Is your Florida Keys business competitive in this vastly different market?

Keep Your Content Brief

There is no magic word count that appeals to millennial consumers, but they have a ton of information flying at them all day long, so if you want them to notice your advertising content, you will need to keep it brief. Get to the point quickly, because they are inundated with content all day long. They live active, on the go lifestyles. You might only have one traffic light length of time to sell them on your product before the online content is swiped away from their screen forever.

Photos & Memes Are Preferred

If you can put together a quick graphic saying the same information you can say in 150 words of ad content, you’ll be better off. This generation loves memes too, so be clever. If you’re going to parody a trending meme to fit your business, make sure it’s still actually trending. There’s nothing a millennial will find lamer than you using a meme that was popular on Reddit two months ago.

Break Up Large Content

You’re not writing a college final essay, so you don’t have to reach a hefty word count. In fact, no one will be more impressed with word count. Brevity is preferable. If you have a lot of info to pass along in your advertisement, organize it well and use headers, bullets, and lists. If you’ve covered the content elsewhere, provide links instead of saying it all over again.

 

1 Henry Morgan Road W 1 $38,000,000

1 Henry Morgan Road W 1 OTHER, Florida

99 Beds 119 Baths

1 Infinity Bay Road W 145 $28,000,000

1 Infinity Bay Road W 145 OTHER, Florida

99 Beds 170 Baths

1 Media Luna Resort Road W 126 $26,000,000

1 Media Luna Resort Road W 126 OTHER, Florida

99 Beds 109 Baths

1 SEA GRAPE PLANTATION RESORT Road W $7,999,999

1 SEA GRAPE PLANTATION RESORT Road W OTHER, Florida

30 Beds 33 Baths

27340 Overseas Highway $6,900,000

27340 Overseas Highway Ramrod, Florida

3,969 SqFt

1 Lands End  West End Roatan W $6,750,000

1 Lands End West End Roatan W OTHER, Florida

25 Beds 27 Baths

328 Whitehead Street $4,995,000

328 Whitehead Street KEY WEST, Florida

5 Beds 5 Baths 2,759 SqFt 0.330 Acres

7537 Overseas Highway $3,495,000

7537 Overseas Highway MARATHON, Florida

6,750 SqFt

91865 Overseas Highway $2,300,000

91865 Overseas Highway Tavernier, Florida

15 Beds 10 Baths 10,150 SqFt

100150 Overseas Highway $2,100,000

100150 Overseas Highway KEY LARGO, Florida

58835 Overseas Highway $1,499,000

58835 Overseas Highway MARATHON, Florida

3,414 SqFt

1000 Eaton Street $1,200,000

1000 Eaton Street KEY WEST, Florida

1 Baths 989 SqFt

Pirates Road $799,000

Pirates Road Cudjoe, Florida

Pirates Road $799,000

Pirates Road Cudjoe, Florida

96,547 SqFt

103275 Overseas Highway $675,000

103275 Overseas Highway KEY LARGO, Florida

3 Beds 2 Baths 1,845 SqFt 0.240 Acres

Are You Looking for Commercial Property in the Florida Keys?

Use our site to search commercial real estate in Key West and all of the Florida Keys. Unlike the “big name” sites out there, our site is directly connected to our local MLS and is updated faster. By creating a Property Manager account you can stay on top of the newest businesses that go up on the market and get Price Change alerts so you can stay ahead of other buyers and beat them to the best deals!

In the meantime, check out these 1-click searches:

All Businesses for Sale

Office Buildings

Hotels, Motels & Bed & Breakfasts

Bars & Restaurants

Marinas for Sale in Key West

Investment Properties

Business Opportunities

 

Posted in: Bed & Breakfasts, Hospitality Businesses, Lodging, Marinas, Microbreweries, Monroe County Commercial Buildings, Owning a Business, Restaurants, Venues & Attractions Tagged: authenticity in marketing, Florida Keys business strategies, marketing to Millennials

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305-296-1400 Office
305-304-0084 Direct

cskomp@remax.net

Key West Office

410 Caroline St.
Key West, FL 33040

Key Largo Office

98880 Overseas Hwy.
Key Largo, FL 33037

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