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How To Write Ad Content To Attract Millennials To Your Florida Keys Business

Millennials don’t like normal advertising techniques. They are more likely to support your business based on shared values than a clever ad gimmick. They want authenticity. What they want matters too because they are now the largest group of consumers that you will find. Is your Florida Keys business competitive in this vastly different market?

Keep Your Content Brief

There is no magic word count that appeals to millennial consumers, but they have a ton of information flying at them all day long, so if you want them to notice your advertising content, you will need to keep it brief. Get to the point quickly, because they are inundated with content all day long. They live active, on the go lifestyles. You might only have one traffic light length of time to sell them on your product before the online content is swiped away from their screen forever.

Photos & Memes Are Preferred

If you can put together a quick graphic saying the same information you can say in 150 words of ad content, you’ll be better off. This generation loves memes too, so be clever. If you’re going to parody a trending meme to fit your business, make sure it’s still actually trending. There’s nothing a millennial will find lamer than you using a meme that was popular on Reddit two months ago.

Break Up Large Content

You’re not writing a college final essay, so you don’t have to reach a hefty word count. In fact, no one will be more impressed with word count. Brevity is preferable. If you have a lot of info to pass along in your advertisement, organize it well and use headers, bullets, and lists. If you’ve covered the content elsewhere, provide links instead of saying it all over again.

 

6440 Maloney Avenue $12,000,000

6440 Maloney Avenue Stock Island, Florida

9,418 SqFt

1622 Overseas Highway $9,900,000

1622 Overseas Highway MARATHON, Florida

3,400 SqFt

59073 Overseas Highway $7,990,000

59073 Overseas Highway MARATHON, Florida

2 Beds 22,069 SqFt

919 - 921 Duval Street $3,995,000

919 - 921 Duval Street KEY WEST, Florida

9 Beds 6 Baths 4,173 SqFt

3574 Overseas Highway 1-7 $3,750,000

3574 Overseas Highway 1-7 MARATHON, Florida

5 Beds 5 Baths 8,413 SqFt

99304 Overseas Highway $3,700,000

99304 Overseas Highway KEY LARGO, Florida

7,651 SqFt

100150 Overseas Highway $2,900,000

100150 Overseas Highway KEY LARGO, Florida

2,436 SqFt

1124 Labat Lane $2,450,000

1124 Labat Lane Cudjoe, Florida

4 Beds 4 Baths 2,693 SqFt 0.160 Acres

217 La Paloma Road $2,445,000

217 La Paloma Road KEY LARGO, Florida

4 Beds 3 Baths 2,784 SqFt 0.210 Acres

909 Frances Street $2,150,000

909 Frances Street KEY WEST, Florida

3 Beds 3 Baths 1,728 SqFt 0.040 Acres

19269 Bad George Road $1,650,000

19269 Bad George Road Sugarloaf, Florida

6,205 SqFt

8349 Overseas Highway $1,499,000

8349 Overseas Highway MARATHON, Florida

2,179 SqFt

188 La Paloma Road $1,400,000

188 La Paloma Road KEY LARGO, Florida

3 Beds 2 Baths 1,392 SqFt 0.150 Acres

372 Mahogany Drive $1,350,000

372 Mahogany Drive KEY LARGO, Florida

4 Beds 3 Baths 1,661 SqFt

916 Red Bird Road $1,250,000

916 Red Bird Road KEY LARGO, Florida

5 Beds 3 Baths 2,556 SqFt 0.110 Acres

Are You Looking for Commercial Property in the Florida Keys?

Use our site to search commercial real estate in Key West and all of the Florida Keys. Unlike the “big name” sites out there, our site is directly connected to our local MLS and is updated faster. By creating a Property Manager account you can stay on top of the newest businesses that go up on the market and get Price Change alerts so you can stay ahead of other buyers and beat them to the best deals!

In the meantime, check out these 1-click searches:

All Businesses for Sale

Office Buildings

Hotels, Motels & Bed & Breakfasts

Bars & Restaurants

Marinas for Sale in Key West

Investment Properties

Business Opportunities

 

Posted in: Bed & Breakfasts, Hospitality Businesses, Lodging, Marinas, Microbreweries, Monroe County Commercial Buildings, Owning a Business, Restaurants, Venues & Attractions Tagged: authenticity in marketing, Florida Keys business strategies, marketing to Millennials

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Key West Office

RE/MAX ALL KEYS REAL ESTATE
305-296-1400 Office

Business Address:
517 Duval St Suite 200, Key West, FL 33040

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RE/MAX ALL KEYS REAL ESTATE
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Business Address:
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