For decades, no business owner thought twice about hiring whatever celebrity they could afford to star in commercials to influence consumers. Right? These days, things are so different. Now, so much of marketing is done on social media. In order to fully market your Florida Keys business to Millennials, you’ll need to be seen on Instagram.
Marketing on Instagram is more than just maintaining a good Instagram presence. It’s more than interacting honestly with your followers too. These days, businesses are turning to Instagram Influencers to engage in a kind of grassroots marketing. You can mess this up though if you hire the wrong influencer. See, Millennials are likely to ridicule your company if you simply hire someone to give you a shout out and they don’t actually like your product or service in real life. Millennials crave genuine, honest social media interaction from businesses. So, don’t choose an Instagram Influencer unless they actually like your products or services!
These influencers already have established credibility. They flat out tell people that they are getting paid to show their followers a product or talk about a service. Millennials don’t care if the influencer is getting paid to promote your Key West charter boat company, provided that the influencer has experienced it and genuinely liked the charter cruise.
How Can Millennials Demand Honesty And Still Trust A Paid Influencer?
This is a very interesting concept that blows away people of other generations once they realize it. Millennials learn who they can and can’t trust. They don’t give out trust easily and once someone has their trust, they have it unless they do something to damage that trust. So, an Instagram Influencer can collect money from you, so long as they disclose that information. Here’s the key though: Millennials expect that a trustworthy influencer would simply turn down the offer of payment if the product or service wasn’t good. Influencers will tell it how it is, so if you have a great product or service in the Florida Keys, hiring an Instagram Influencer is a very wise choice. If your product is not very good, sees a high percentage of returns or complaints, then you might be hard pressed to find an Instagram Influencer that Millennials trust who is even willing to promote your business at all.
See, these influencers aren’t like actors in a commercial. They are going to authentically promote your product or service for payment — But only if they actually like your product or service.
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Newest Key West Commercial Properties on the Market
![2710 Roosevelt Blvd Boulevard N KEY WEST, Florida Prime Restaurant/Bar location for lease in Key West. Seller is motivated and will consider all serious offers. Very visible endcap location in Overseas Market. 6,000 sf. interior available and includes all Furniture, Fixtures and Equipment. Licensed for over 200 Seats. Includes an SRX/COP liquor license and a large full service bar inside with bar seating and tables. Comfortable Indoor AC dining and outdoor patio seating available. A ton of parking surrounds the restaurant. Perfect location for a major national Restaurant and Bar or other Retail uses are possible. Favorable, long term 20 yr. lease in place, started in Feb. 2017 with approx. 14 yr. balance. Landlord Approval required for any Lease assignment. Current Denny's franchise is optional and would require Denny's application and approval. Denny's opened in Key West back in 1996 at another location by current franchisee. Overseas Market just went through major improvements. Current tenants in Overseas Market include Winn Dixie, Ross, CVS, Five Guys, Domino's, Advanced Auto, US Post Office, Jersey Mike's and other retail and office tenants.](https://cdn.photos.sparkplatform.com/flk/20240524160808514044000000-o.jpg)
2710 Roosevelt Blvd Boulevard N KEY WEST, Florida
2 Baths 6,000 SqFt
![295 51St Street Gulf MARATHON, Florida Exceptional 6-unit multi-family commercial property conveniently accessible from both 51st Street and 50th Street. This property offers unparalleled convenience and charm in the heart of Marathon. Comprised of three buildings surrounding a serene courtyard oasis complete with a sparkling pool, tiki bar, and grill. Boasting a total of five efficiencies and a separate two-bedroom, two-bathroom unit, making it an investor's dream. Each unit has undergone extensive remodeling, featuring tile floors, impact windows, AC systems, state-of-the-art appliances, cabinets, and quartz countertops. Ample off-street parking for over eight vehicles. Zoned MU Commercial with six TBRs (Building Rights), this property offers versatile opportunities for investors, whether for short-term rentals, long-term leasing, or commercial endeavors.CA/NDA and proof of funds or bank pre-approval is required.](https://cdn.photos.sparkplatform.com/flk/20240408235334380252000000-o.jpg)
295 51St Street Gulf MARATHON, Florida
7 Beds 7 Baths 2,614 SqFt
![243 61St Street Gulf Street MARATHON, Florida A rare and unique income producing Hotel in Marathon. Tropical Cottages is a boutique & very profitable Mom and Pop Motel. Total of 11 valuable Transient Licenses, 13 Rooms plus office with kitchen & check in room. There are 9 buildings on the property, 8 adorable free standing cottages and the main building with 3 rooms. Each room has been tastefully and tropically renovated inside and out. Each room is unique and comes fully furnished. Most of the units have small kitchenettes including sink with microwave and refrigerator. All units have refrigerator & microwave. Each of the cottages have shiny new Victorian shingle roofs. Additionally, there is a large Tiki Hut & Bar along with Food Truck with seating area. The Food Truck is leased for $5,000 per mos. and the Tiki Bar operations are owner operated. Both add to income and a great amenity for the guests. On site is a full laundry room with Commercial grade washers/dryers and storage rooms throughout. All housekeeping is done on site. Small but friendly efficient staff has been there long term and willing to stay on with new owners. There are a total of 6 lots encompassing over 1/2 acre of land, total .56 Ac or 24,384 sf. There is ample off street parking for guests. Zoning is GC and land use is recognized as Hotel/Motel. Bonus of Deeded waterfront access at the end of 61st St. which has a boat ramp and staging area for all types of watercrafts and sports. Same family ownership since 2010. Tropical Cottages was started back in the mid 1950's as a Fish camp and is one of the few remaining Mom & Pop Motels throughout the Florida Keys. Priced at just over 7% cap rate. Motel generates substantial Net income year after year to current owners. Sellers may consider Seller Financing to a qualified buyer and must have 40%-50% or more down payment. Terms to be negotiated.](https://cdn.photos.sparkplatform.com/flk/20240306215504991065000000-o.jpg)
243 61St Street Gulf Street MARATHON, Florida
13 Beds 14 Baths 4,461 SqFt
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