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Commercial Real Estate in Key West & the Florida Keys by RE/MAXCommercial Real Estate in Key West & the Florida Keys by RE/MAX

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Should You Hire An Instagram Influencer To Market Your Florida Keys Business?

For decades, no business owner thought twice about hiring whatever celebrity they could afford to star in commercials to influence consumers. Right? These days, things are so different. Now, so much of marketing is done on social media. In order to fully market your Florida Keys business to Millennials, you’ll need to be seen on Instagram.

Marketing on Instagram is more than just maintaining a good Instagram presence. It’s more than interacting honestly with your followers too. These days, businesses are turning to Instagram Influencers to engage in a kind of grassroots marketing. You can mess this up though if you hire the wrong influencer. See, Millennials are likely to ridicule your company if you simply hire someone to give you a shout out and they don’t actually like your product or service in real life. Millennials crave genuine, honest social media interaction from businesses. So, don’t choose an Instagram Influencer unless they actually like your products or services!

These influencers already have established credibility. They flat out tell people that they are getting paid to show their followers a product or talk about a service. Millennials don’t care if the influencer is getting paid to promote your Key West charter boat company, provided that the influencer has experienced it and genuinely liked the charter cruise.

How Can Millennials Demand Honesty And Still Trust A Paid Influencer?

This is a very interesting concept that blows away people of other generations once they realize it. Millennials learn who they can and can’t trust. They don’t give out trust easily and once someone has their trust, they have it unless they do something to damage that trust. So, an Instagram Influencer can collect money from you, so long as they disclose that information. Here’s the key though: Millennials expect that a trustworthy influencer would simply turn down the offer of payment if the product or service wasn’t good. Influencers will tell it how it is, so if you have a great product or service in the Florida Keys, hiring an Instagram Influencer is a very wise choice. If your product is not very good, sees a high percentage of returns or complaints, then you might be hard pressed to find an Instagram Influencer that Millennials trust who is even willing to promote your business at all.

See, these influencers aren’t like actors in a commercial. They are going to authentically promote your product or service for payment — But only if they actually like your product or service.

Hot Key West Business Opportunities

1 Henry Morgan Road W 1 $38,000,000

1 Henry Morgan Road W 1 OTHER, Florida

99 Beds 119 Baths

1 Infinity Bay Road W 145 $28,000,000

1 Infinity Bay Road W 145 OTHER, Florida

99 Beds 170 Baths

1 Media Luna Resort Road W 126 $26,000,000

1 Media Luna Resort Road W 126 OTHER, Florida

99 Beds 109 Baths

27340 Overseas Highway $6,900,000

27340 Overseas Highway Ramrod, Florida

3,969 SqFt

1 Lands End  West End Roatan W $6,750,000

1 Lands End West End Roatan W OTHER, Florida

25 Beds 27 Baths

328 Whitehead Street $4,995,000

328 Whitehead Street KEY WEST, Florida

5 Beds 5 Baths 2,759 SqFt 0.330 Acres

919 - 921 Duval Street $4,250,000

919 - 921 Duval Street KEY WEST, Florida

9 Beds 6 Baths 4,173 SqFt

7537 Overseas Highway $3,495,000

7537 Overseas Highway MARATHON, Florida

6,750 SqFt

91865 Overseas Highway $2,300,000

91865 Overseas Highway Tavernier, Florida

15 Beds 10 Baths 10,150 SqFt

1708 Laird Street $1,532,000

1708 Laird Street KEY WEST, Florida

3 Beds 3 Baths 1,574 SqFt 0.120 Acres

58835 Overseas Highway $1,499,000

58835 Overseas Highway MARATHON, Florida

3,414 SqFt

1000 Eaton Street $1,200,000

1000 Eaton Street KEY WEST, Florida

1 Baths 989 SqFt

5601 College Road C103 $799,000

5601 College Road C103 KEY WEST, Florida

2 Beds 2 Baths 1,024 SqFt

Pirates Road $799,000

Pirates Road Cudjoe, Florida

Pirates Road $799,000

Pirates Road Cudjoe, Florida

96,547 SqFt

Are You Looking for Commercial Property in the Florida Keys?

Use our site to search commercial real estate in Key West and all of the Florida Keys. Unlike the “big name” sites out there, our site is directly connected to our local MLS and is updated with new properties every HOUR. By creating a Property Manager account you can stay on top of the newest businesses that go up on the market and get Price Change alerts so you can stay ahead of other buyers and beat them to the best deals!

In the meantime, check out these 1-click searches:

  • All Businesses for Sale
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  • Hotels, Motels & Bed & Breakfasts
  • Bars & Restaurants
  • Marinas for Sale in Key West
  • Investment Properties
  • Business Opportunities

Newest Key West Commercial Properties on the Market

Canal front vacant lot zoned as Commercial Fishing Special District.  One of the last working trap yards in the keys, 11388 square foot lot. $300,000 Active

29505 Lucrecia Street Big Pine, Florida

North Key Largo Marina!!! 754 Linear Feet Waterfront Dockage with direct Ocean Access. Live aboard slips and ten docks for Smaller Crafts 25ft under, 21 Dockside  power and water hook up pedestals with 30 and 50 amp. Communal showers, baths and coin operated laundry for live-boards.  Two apartments with amazing open water views: 1 bedroom and 1bath and 2 bedroom and 1 bath top floor unit.  Units are in process of being remodeled. Commercial space that was used in previous years as a restaurant/bar. Plenty of storage space. Large parking area. Individual Sewer Plant on site(2013). $2,250,000 Active

599 Morris Avenue KEY LARGO, Florida

3 Beds 4 Baths 5,736 SqFt

World Famous Historic Restaurant/Bar a  Locals Favorite since Opening it's doors in 1980.  This is your chance to own a Turnkey Iconic  operation with a Half  Century of Numbers to back it up. PRIME US1 High Traffic & Visibility Location.  Franchise Opportunities Available. $2,000,000 Active

4999 Overseas Highway MARATHON, Florida

2 Baths

Income producing Bed & Breakfast on Angela & Thomas Streets! Nothing else like it on the market! 16 guest rooms with 16 TRANSIENT licenses. The Angelina Guesthouse runs on 99% to 100% occupancy virtually year around. An ideal Old Town location only two blocks from Duval Street and steps to the new Truman Waterfront. Stroll down the quaint lanes to Key West's most popular restaurants and attractions. It's a totally turn-key property with two guest buildings and a utility building with loads of storage. This property is meticulously maintained and has recently been painted inside and out. The new pool with waterfall is the showpiece of the property, a perfect place for guests to relax and enjoy the quiet and beautiful surroundings. The Angelina's booming and loyal repeat clientele list has a history of increasing revenue. The Angelina is a step back to Old Key West with all the modern amenities. $7,000,000 Active

302 Angela Street KEY WEST, Florida

16 Beds 15 Baths 4,497 SqFt


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Posted in: Bed & Breakfasts, Business Solutions, Hospitality Businesses, Lodging, Marinas, Microbreweries, Microbreweries, Owning a Business, Venues & Attractions Tagged: Instagram, Instagram influencer, social media, social media marketing

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410 Caroline St.
Key West, FL 33040

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98880 Overseas Hwy.
Key Largo, FL 33037

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