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Commercial Real Estate in Key West & the Florida Keys by RE/MAXCommercial Real Estate in Key West & the Florida Keys by RE/MAX

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Should You Hire An Instagram Influencer To Market Your Florida Keys Business?

For decades, no business owner thought twice about hiring whatever celebrity they could afford to star in commercials to influence consumers. Right? These days, things are so different. Now, so much of marketing is done on social media. In order to fully market your Florida Keys business to Millennials, you’ll need to be seen on Instagram.

Marketing on Instagram is more than just maintaining a good Instagram presence. It’s more than interacting honestly with your followers too. These days, businesses are turning to Instagram Influencers to engage in a kind of grassroots marketing. You can mess this up though if you hire the wrong influencer. See, Millennials are likely to ridicule your company if you simply hire someone to give you a shout out and they don’t actually like your product or service in real life. Millennials crave genuine, honest social media interaction from businesses. So, don’t choose an Instagram Influencer unless they actually like your products or services!

These influencers already have established credibility. They flat out tell people that they are getting paid to show their followers a product or talk about a service. Millennials don’t care if the influencer is getting paid to promote your Key West charter boat company, provided that the influencer has experienced it and genuinely liked the charter cruise.

How Can Millennials Demand Honesty And Still Trust A Paid Influencer?

This is a very interesting concept that blows away people of other generations once they realize it. Millennials learn who they can and can’t trust. They don’t give out trust easily and once someone has their trust, they have it unless they do something to damage that trust. So, an Instagram Influencer can collect money from you, so long as they disclose that information. Here’s the key though: Millennials expect that a trustworthy influencer would simply turn down the offer of payment if the product or service wasn’t good. Influencers will tell it how it is, so if you have a great product or service in the Florida Keys, hiring an Instagram Influencer is a very wise choice. If your product is not very good, sees a high percentage of returns or complaints, then you might be hard pressed to find an Instagram Influencer that Millennials trust who is even willing to promote your business at all.

See, these influencers aren’t like actors in a commercial. They are going to authentically promote your product or service for payment — But only if they actually like your product or service.

Hot Key West Business Opportunities

1 Henry Morgan Road W 1 $38,000,000

1 Henry Morgan Road W 1 OTHER, Florida

99 Beds 119 Baths

1 Infinity Bay Road W 145 $28,000,000

1 Infinity Bay Road W 145 OTHER, Florida

99 Beds 170 Baths

1 Media Luna Resort Road W 126 $26,000,000

1 Media Luna Resort Road W 126 OTHER, Florida

99 Beds 109 Baths

$10,000,000

Other, Florida

30 Beds 33 Baths

27340 Overseas Highway $6,900,000

27340 Overseas Highway Ramrod, Florida

3,969 SqFt

1 Lands End  West End Roatan W $6,750,000

1 Lands End West End Roatan W OTHER, Florida

25 Beds 27 Baths

328 Whitehead Street $4,995,000

328 Whitehead Street KEY WEST, Florida

5 Beds 5 Baths 2,759 SqFt 0.330 Acres

7537 Overseas Highway $3,495,000

7537 Overseas Highway MARATHON, Florida

6,750 SqFt

91865 Overseas Highway $2,300,000

91865 Overseas Highway Tavernier, Florida

15 Beds 10 Baths 10,150 SqFt

100150 Overseas Highway $2,100,000

100150 Overseas Highway KEY LARGO, Florida

58835 Overseas Highway $1,499,000

58835 Overseas Highway MARATHON, Florida

3,414 SqFt

1000 Eaton Street $1,200,000

1000 Eaton Street KEY WEST, Florida

1 Baths 989 SqFt

Pirates Road $799,000

Pirates Road Cudjoe, Florida

Pirates Road $799,000

Pirates Road Cudjoe, Florida

2.200 Acres

Pirates Road $799,000

Pirates Road Cudjoe, Florida

96,547 SqFt

Are You Looking for Commercial Property in the Florida Keys?

Use our site to search commercial real estate in Key West and all of the Florida Keys. Unlike the “big name” sites out there, our site is directly connected to our local MLS and is updated with new properties every HOUR. By creating a Property Manager account you can stay on top of the newest businesses that go up on the market and get Price Change alerts so you can stay ahead of other buyers and beat them to the best deals!

In the meantime, check out these 1-click searches:

  • All Businesses for Sale
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Newest Key West Commercial Properties on the Market

Large commercial building in good shape with Dade County pine ceiling, zoned mixed use commercial, located in up and coming part of Marathon. Property has almost 19000 square ft of fenced in area with plenty of room for parking and located directly on US 1. There is a second building in back that has a bathroom, and living/bedroom area, that can be office space or storage. Lots of potential for the building and land. $1,650,000 Active

1825 Overseas Highway MARATHON, Florida

1 Beds 2 Baths 2,796 SqFt

Excellent Opportunity to lease small retail/professional space in Old Town Key West directly on Truman Avenue with approximately ~600sf. Join the charming & friendly business environment that Historic Downtown has to offer, catering to a diversity of local dining, shopping & specialty services. Visible storefront with display windows and heavy traffic flow. Sales tax and shared water expense are in addition to monthly base rent quoted for a minimum two-year lease agreement. Vacant and easy to show. $1,850 Active

1100 Truman Avenue A KEY WEST, Florida

1 Baths 2,600 SqFt

White Sands Inn is located in Marathon, FL on the Atlantic Ocean with views that will take your breath away.  Unfortunately, hurricane Irma took it's toll on the first floor of this little motel.  The owners have made most major repairs but ran out of money to complete the motel.  Currently being sold as-is with the new owner to complete the first floor.  The second floor was not damaged and occupied.  All reasonable offers will be considered.  Don't let this deal get away.  Seller has all plans and estimates to pass on to the new owner.  Most of the major work is completed.  Call for details.  Please do not visit the property without an appointment.  Property comes with 1 market rate (single family building right) and 4 transient motel rights. $1,450,000 Active

57622 Overseas Hwy Highway MARATHON, Florida

8 Beds 8 Baths 3,082 SqFt

Offered for sale is Vaca Cove a 7 unit vacation rental property located in Marathon, FL.  The property is comprised of 7 stilted waterfront homes, dockage accommodating up to 40' boats per home, resort sized pool, fishing dock/kayak launch and built in 2016.  Each home is 1,740 Sq. Ft., 4 bedroom, 3 bath, open floor plan living area, large laundry, water front porches with open water views, private spas and covered parking.  This is an active vacation rental property with established management and increasing numbers.  Please do not go to property unscheduled.  Call for more information. $6,900,000 Active

12555 Overseas Highway MARATHON, Florida

28 Beds 21 Baths 12,180 SqFt


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Posted in: Bed & Breakfasts, Business Solutions, Hospitality Businesses, Lodging, Marinas, Microbreweries, Microbreweries, Owning a Business, Venues & Attractions Tagged: Instagram, Instagram influencer, social media, social media marketing

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Key West, FL 33040

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98880 Overseas Hwy.
Key Largo, FL 33037

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