This new generation of consumers came of age in the thick of the technology boom and the midst of the Great Recession. This has made this new generation of consumers more cautious buyers. They have the tools to thoroughly research purchases before making them and the understanding of why it’s important not to make wasteful or uneducated purposes. They are determined to not live their adulthood with the same financial stressors their families experienced while they were growing up. So, what that means is this generation of consumers are far more likely to read up on your products and services before they leave for their Florida Keys micro-cations.
At least one-third of millennials say that they prefer to read blog posts before they spend their money on something. That’s compared to a mere three percent of them who get their information from traditional forms of advertising. On the whole, this generation is simply not full of impulse-consumers. They generally like to feel confident in what they buy and also confident that the retailer, brand or merchant is aligned with their values too.
Make sure that your blog is not too cluttered though. 94 percent of Digital Information World users surveyed say that they dismiss and even mistrust a website that has cluttered, poorly designed pages. Blog hosts like WordPress and Tumblr have user-friendly, predesigned, free, built-in templates that can help you create an attractive space for your blog.
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