Do you own a vacation rental in the Florida Keys? You may have been at this for decades, but vacation renters have changed. Millennials look for different amenities in vacation rentals than their predecessors. Given that Millennials are the largest generation of consumers now, you might want to evaluate whether your vacation rental is ideal for this new generation of vacationers or if you need to adjust with the changes in consumer behavior.

How Do Millennials Find Vacation Rental Properties?

Millennials are less likely to use travel agents and more likely to use new web-based platforms to find the vacation rentals they choose. The three platforms that this group is most likely to search for rental units for their vacation are HomeAway, VRBO, and Airbnb. They will compare notes with other travelers to determine the best places to stay too, so be sure to provide plenty of Instagram-worthy photo backdrops around the property.

Features Millennials Are Looking For In A Vacation Rental

Millennials are looking for certain features and amenities, so be sure to inform your future guests if your rental unit has access to these things:

  • Highspeed Wifi
  • USB outlets in every room
  • Mobile check-ins
  • Interesting features
  • Unique locations in a walkable range

If your rental property has stylish decor or unique decor, feature it in photos in your ads or on social media.
Millennials desire authenticity and realness, so feature artwork from a local artist instead of mass-produced artwork. Promote the local culture to make them have a vacation to remember, including their rental. The place they sleep doesn’t have to be cookie-cutter. It doesn’t even have to be just the place where they sleep. It can be part of what made the trip amazing.
 

101600 Overseas Highway $20,000,000

101600 Overseas Highway KEY LARGO, Florida

3 Beds 3 Baths 3,717 SqFt

243 61St Street Gulf Street $6,975,000

243 61St Street Gulf Street MARATHON, Florida

13 Beds 14 Baths 4,461 SqFt

3428 Roosevelt Boulevard N 1,2,3,4,5,6 $5,499,000

3428 Roosevelt Boulevard N 1,2,3,4,5,6 KEY WEST, Florida

7 Baths 8,046 SqFt

3574 Overseas Highway 1-7 $4,800,000

3574 Overseas Highway 1-7 MARATHON, Florida

5 Beds 4 Baths 7,706 SqFt

455 Big Pine Road $2,875,000

455 Big Pine Road KEY LARGO, Florida

3 Beds 2 Baths 2,025 SqFt

100150 Overseas Highway $2,400,000

100150 Overseas Highway KEY LARGO, Florida

2,436 SqFt

295 51St Street Gulf $2,200,000

295 51St Street Gulf MARATHON, Florida

7 Beds 7 Baths 2,614 SqFt

334 King Avenue $2,158,000

334 King Avenue KEY LARGO, Florida

3 Beds 5 Baths 1,986 SqFt 0.140 Acres

2950 Overseas Highway 38 $1,899,000

2950 Overseas Highway 38 Saddle Bunch, Florida

4,780 SqFt

4999 Overseas Highway $1,799,999

4999 Overseas Highway MARATHON, Florida

3 Baths 2,235 SqFt

344 King Avenue $1,658,000

344 King Avenue KEY LARGO, Florida

3 Beds 2 Baths 1,240 SqFt 0.130 Acres

233 Ann Bonny Drive $1,600,000

233 Ann Bonny Drive KEY LARGO, Florida

3 Beds 2 Baths 1,976 SqFt 0.110 Acres

99304 Overseas Highway $1,399,000

99304 Overseas Highway KEY LARGO, Florida

2,131 SqFt

325 Calusa Street 489 $1,399,000

325 Calusa Street 489 KEY LARGO, Florida

5 Beds 4 Baths 2,134 SqFt 0.090 Acres

1409 Olivia Street $1,350,000

1409 Olivia Street KEY WEST, Florida

2 Beds 3 Baths 1,053 SqFt 0.050 Acres

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