Whether you are attempting to gain more customers or sell your business, the key to success is attracting the right people who may have an interest in what you have to offer. This can be somewhat intimidating, especially to a new business owner. The truth is, no matter what line of business you are in, there are going to be people who are interested and people who are not interested. One of the keys of being successful is honing in on the interested people, and not being offended by those that are not. It’s a far better way of advertisement to get would-be customers to come to you, instead of chasing people that aren’t remotely interested. This will leave you frustrated and feeling defeated. Advertising is truly one of those times that you need to work smarter, not harder. If you know your target audience, you are far ahead of the game. This may require a little bit of homework, depending on what your line of business is. The time you invest will pay richly in dividends.

Three Easy Ways To Advertise Your Business

  • Have an open house
  • Start a blog
  • Join a message board centered around the product of service that your business provides

Having an open house may seem like old news, but there’s ways to put a new slant on it. Don’t just have an informational booth – boring! Instead, host a class that may be connected in some way to your business. You could have tables set up that allow customers to make beaded lanyards or bracelets, decorate their own cookie, tie dye a T-shirt – think outside the box! When people are able to connect an enjoyable activity along with something that they can bring home that they feel has value (note: your magnets and pens probably don’t have much value to them), they are able to associate your business with something fresh and exciting. Get creative about what you offer at your open house, and keep some kid-friendly feel-good music on, and plenty of lemonade and/or coffee available.
People love to read blogs. Why? It’s a fun way to literally read other people’s business! What better way to connect with people than to share your thoughts and ideas? Of course, you need to keep it politically correct – remember that views on politics and religion are bound to offend. But sharing your experiences of living in the area as a child, a personal battle you’ve overcome, your favorite way to de-stress and unwind, your favorite recipes, etc., will allow your customers to get to know you and “follow” you! If you make your posts shareable, you will reach an even larger audience. Blogging is therapeutic for you, too – just be sure that you don’t name people who don’t wish to be named, keep things positive, and always be sincere and real. Being “human” is something that will win a lot of hearts and a lot of business!
Almost every hobby or business these days has a message board or business community that is dedicated to it online. It’s a place where people who share certain interests, trials, and triumphs can come together to support each other and bounce ideas off each other. This is a perfect opportunity for you to “sell yourself” and your brand – not only by what you post, but how you respond to other people’s posts. People want to patronize businesses where the owners are thoughtful, kind, and invested in the community. Make sure that you’re regularly giving advice and kudos to new entrepreneurs and helping people when you can. People will notice YOU first, and then they will want to click on your business link. Relationships aren’t always made in the flesh – they can also be cultivated from your persona on social media, so make yours a good one.

Hot Key West Business Opportunities

101600 Overseas Highway $20,000,000

101600 Overseas Highway KEY LARGO, Florida

3 Beds 3 Baths 3,717 SqFt

139 Seaside Avenue $10,500,000

139 Seaside Avenue KEY LARGO, Florida

5 Beds 7 Baths 6,740 SqFt

517 Duval & 518 Bahama Street $7,000,000

517 Duval & 518 Bahama Street KEY WEST, Florida

4 Baths 7,854 SqFt

112 Bounty Lane N $5,990,000

112 Bounty Lane N KEY LARGO, Florida

5 Beds 5 Baths 4,822 SqFt 0.250 Acres

3428 Roosevelt Boulevard N 1,2,3,4,5,6 $5,499,000

3428 Roosevelt Boulevard N 1,2,3,4,5,6 KEY WEST, Florida

7 Baths 8,046 SqFt

3574 Overseas Highway 1-7 $4,800,000

3574 Overseas Highway 1-7 MARATHON, Florida

5 Beds 4 Baths 7,706 SqFt

100099 Overseas Highway $4,749,000

100099 Overseas Highway KEY LARGO, Florida

2 Baths 4,680 SqFt

30770 Overseas Highway $3,995,000

30770 Overseas Highway Big Pine, Florida

12,560 SqFt

919 - 921 Duval Street $3,750,000

919 - 921 Duval Street KEY WEST, Florida

9 Beds 6 Baths 4,173 SqFt

10 Ocean Drive E $3,299,000

10 Ocean Drive E MARATHON, Florida

5 Beds 3 Baths 2,832 SqFt 0.290 Acres

101350 Overseas Highway $3,250,000

101350 Overseas Highway KEY LARGO, Florida

2 Baths 6,674 SqFt

770 107th Street Ocean $3,200,000

770 107th Street Ocean MARATHON, Florida

33,977 SqFt

770 107Th St Ocean $3,200,000

770 107Th St Ocean MARATHON, Florida

1110 White Street $2,499,000

1110 White Street KEY WEST, Florida

6 Beds 6 Baths 3,657 SqFt

352 Seaview Drive E $2,300,000

352 Seaview Drive E Duck, Florida

2 Beds 3 Baths 1,944 SqFt 0.190 Acres

Are You Looking for Commercial Property in the Florida Keys?

Use our site to search commercial real estate in Key West and all of the Florida Keys. Unlike the “big name” sites out there, our site is directly connected to our local MLS and is updated with new properties every HOUR. By creating a Property Manager account you can stay on top of the newest businesses that go up on the market and get Price Change alerts so you can stay ahead of other buyers and beat them to the best deals!
In the meantime, check out these 1-click searches:

Newest Key West Commercial Properties on the Market

Explore the possibilities at 1900 Staples Avenue, a mixed-use property blending residential with commercial potential. This property includes a 2-bedroom, 1-bathroom house designed for practical living. Complementing the residential space are three small commercial units, offering versatility for various business endeavors. Conveniently located on the corner of Staples & First Street, the property provides great visibility and accessibility with a First Street address as well. Rare Key West Mix-use opportunity. $1,600,000 Active

1900 Staples Avenue KEY WEST, Florida

2 Beds 2 Baths 1,749 SqFt

An exceptional mixed-use property situated in Stock Island's center, this property features 2 commercial spaces and 2 apartment's, presenting a distinctive chance for investors or those seeking their own business space. Spanning over 12,000 square feet, ample storage is available in addition to a 1-bedroom/1-bathroom and a 2-bedroom/2-bathroom layout upstairs. Kindly refrain from disturbing the current tenants or ongoing business operations; a minimum notice of 48 hours is required for showings $1,999,999 Active

5730 2nd Avenue Stock Island, Florida

3 Beds 4 Baths 3,674 SqFt

Professional Friendly Business Environment, hard to find large office space in Stock Island, Unit A offers 1,627sf of space on the 1st floor with large windows and private bathroom. Elevated, concrete structure with 3 reserved off street parking. Price quoted is base rent only, not quoted is sales tax and additional $200.00 per month for utilities. $3,500 Active

5570 3Rd Avenue A Stock Island, Florida

1 Baths 1,627 SqFt

Newtown office space for lease with parking, private rear entrance from Riviera Drive.Good condition, reception area, private office and private bathroom. $1,650 Active

3208 Flagler Avenue 2 KEY WEST, Florida

1 Baths 4,021 SqFt


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