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Commercial Real Estate in Key West & the Florida Keys by RE/MAXCommercial Real Estate in Key West & the Florida Keys by RE/MAX

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How To Make The Most Out Of A Bad Review On Social Media

Did someone just leave your Florida Keys business a bad review? It’s OK. It’s not uncommon for businesses to get bad reviews sometimes. When that happens, it can even be an opportunity to show the social media world how great you are. Getting a bad review isn’t as big of a deal as it sounds. In fact, if you handle the poor review on your Florida Keys business the right way, it can even draw more customers to you.

Keep in mind that if your business is busy, there’s a slim chance that you won’t end up with a negative review. Remember that customers aren’t looking for the perfect star rating, they are looking at the bigger picture when they go to your social media page. The single most important thing to do is to respond to every single negative review that your business gets. If you have the capabilities to delete the review, do not even think about it! Never delete a bad review. The reviewer will notice that you deleted the review and rally their friends to let the public know that you are a Bad Review Deleter. If you delete even a single review, no matter how untrue it is, millennials will never trust you.

How you respond is also important. If someone had a bad time at your Key West bar, empathize with them. Tell them that you strive for excellent customer service. Only a level-headed explanation is acceptable. Don’t make excuses, but explanation are OK. Use grace and tact. Show that you’re a real person. Show them that your business is full of real people. Apologize for the bad experience. Explain how you will make it up to them or at the very least, ask them to give you one more try because their patronage is important to you.

If you show your humanity in responding to the bad review, you might even get an apology from them. Sometimes people are having a bad day and it skews their perspective. This can happen to anyone. When other customers see this real exchange on social media, they will also be drawn to your business.

If the bad review is on Google and you know that it’s a fake review, you can always flag it. Google will look into the matter. If they feel it’s actually a fake review, they will delete it.

Check in with your social media daily though. You will want to be sure to respond to any negative review within 24 hours. Some experts say it’s OK to take up to 48 hours, but the 24-hour rule is generally a better idea. If you don’t know how to put into words the proper response, find someone within your company that excels at that kind of thing or hire a professional social media marketer to do the job for you.

One of the biggest mistakes that businesses make is offering platitudes. Find a new way to say that you’re sorry that they had a bad experience. Some marketers have found saying things like, “Oh no! That’s just awful. I wish that that hadn’t happened to you. We want all of our customers to have an amazing time here. It’s what makes it worth the extra effort. Stop in on Thursday or Sunday if you can so that I can personally try to earn back your business, please!” Something original and thoughtful will go much further than, “I’m sorry you had that experience. How can I make it right?”

Hot Key West Business Opportunities

1 Henry Morgan Road W 1 $38,000,000

1 Henry Morgan Road W 1 OTHER, Florida

99 Beds 119 Baths

1 Infinity Bay Road W 145 $28,000,000

1 Infinity Bay Road W 145 OTHER, Florida

99 Beds 170 Baths

1 Media Luna Resort Road W 126 $26,000,000

1 Media Luna Resort Road W 126 OTHER, Florida

99 Beds 109 Baths

1 SEA GRAPE PLANTATION RESORT Road W $7,999,999

1 SEA GRAPE PLANTATION RESORT Road W OTHER, Florida

30 Beds 33 Baths

27340 Overseas Highway $6,900,000

27340 Overseas Highway Ramrod, Florida

3,969 SqFt

1 Lands End  West End Roatan W $6,750,000

1 Lands End West End Roatan W OTHER, Florida

25 Beds 27 Baths

328 Whitehead Street $4,995,000

328 Whitehead Street KEY WEST, Florida

5 Beds 5 Baths 2,759 SqFt 0.330 Acres

7537 Overseas Highway $3,495,000

7537 Overseas Highway MARATHON, Florida

6,750 SqFt

91865 Overseas Highway $2,300,000

91865 Overseas Highway Tavernier, Florida

15 Beds 10 Baths 10,150 SqFt

100150 Overseas Highway $2,100,000

100150 Overseas Highway KEY LARGO, Florida

58835 Overseas Highway $1,499,000

58835 Overseas Highway MARATHON, Florida

3,414 SqFt

1000 Eaton Street $1,200,000

1000 Eaton Street KEY WEST, Florida

1 Baths 989 SqFt

5607 College Road D104 $829,000

5607 College Road D104 KEY WEST, Florida

2 Beds 2 Baths 1,171 SqFt

Pirates Road $799,000

Pirates Road Cudjoe, Florida

Pirates Road $799,000

Pirates Road Cudjoe, Florida

96,547 SqFt

Are You Looking for Commercial Property in the Florida Keys?

Use our site to search commercial real estate in Key West and all of the Florida Keys. Unlike the “big name” sites out there, our site is directly connected to our local MLS and is updated with new properties every HOUR. By creating a Property Manager account you can stay on top of the newest businesses that go up on the market and get Price Change alerts so you can stay ahead of other buyers and beat them to the best deals!

In the meantime, check out these 1-click searches:

  • All Businesses for Sale
  • Office Buildings
  • Hotels, Motels & Bed & Breakfasts
  • Bars & Restaurants
  • Marinas for Sale in Key West
  • Investment Properties
  • Business Opportunities

Newest Key West Commercial Properties on the Market

Prime location in Islamorada!  Pelican Plaza is located across from Founders Park.  Highly visible on US 1 with 1.69 acres. 5125 sf net leasable retail space with plenty parking. Asking $25 sf Triple Net Lease-NNN $10,677 Active

86701 Overseas Highway ISLAMORADA, Florida

10,334 SqFt

Professional Friendly Business Environment, hard to find small lease space suitable for office or storage, Unit C101 offers 342sf of space with windows and private bathroom. Elevated, concrete structure with off street parking. In addition to the monthly rent quoted is sales tax, Tenant is responsible for water and electric. Minimum one-year lease $725 Active

5570 3Rd Street C101 Stock Island, Florida

1 Baths 7,520 SqFt

Terrific investment opportunity! Commercial building with three ample leasable spaces and great visibility on US1. Building is in excellent condition with marquee signage with upgraded electrical and 120 feet of frontage. Units are individually metered and can function well for retail, office or food & beverage businesses. Ample parking in front, along the side and in the rear of the building.  Opportunity for expansion behind the building as well. $729,000 Active

30971 Avenue A Big Pine, Florida

3 Baths 2,271 SqFt

Listed $50,000 under appraised value. Rare opportunity to purchase the Historic 7 Mile Marina less than a mile from 7 Mile Bridge with over 360ft of US-1 frontage! Commercial property consists of protected marina, 3,600 sqft building. Marathon approved transferable building rights allowing 9,332 of commercial floor area, two tax keys totaling +/- 54,768 sqft or 1.25 acres. Property being sold ''AS IS'' no warranties or representations and no leases. Includes a deed restriction for neighboring property not to store straps within 75 ft of NE property line. Prior to 2014 fire, property had a 150 seat restaurant and office. $3,150,000 Active

1090 Overseas Highway MARATHON, Florida

2 Baths


View ALL

Posted in: Bed & Breakfasts, Business Solutions, Hospitality Businesses, Key West, Marinas, Microbreweries, Owning a Business, Uncategorized Tagged: bad review, negative reviews on social media, online business reviews, social media, social media marketing

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305-296-1400 Office
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cskomp@remax.net

Key West Office

410 Caroline St.
Key West, FL 33040

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98880 Overseas Hwy.
Key Largo, FL 33037

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