If you own a hotel or bed & breakfast in the Florida Keys, you might have noticed that Millennial travelers are different from guests in past decades. We know that Millennials prefer micro-cations to vacations and we've already discussed that trend. Even the way to best appeal to a Millennial ordering room service is untraditional.
Most Millennials no longer take vacations, at least not the types of vacations that hardworking people have taken for decades. For Millennials, micro-cations are the new vacation. Millennials love taking micro-cations to the Florida Keys and business owners in the Florida Keys can take note of this growing trend. Millennials tend to adore traveling to
Millennials don't like normal advertising techniques. They are more likely to support your business based on shared values than a clever ad gimmick. They want authenticity. What they want matters too because they are now the largest group of consumers that you will find. Is your Florida Keys business competitive in this vastly different market?
When Millennials travel, they seek adventure. They're unlikely to choose a hotel chain if a rental home with a vintage or retro look is available. They are looking for vacation rental homes bursting with character. They want the basic comforts, of course, but eclectic, unique amenities are much more alluring to the Millennial traveler. Chain
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